Ever seen a Toys R Us T-shirt?
Is a car’s decal more for the car company or the car owner?
Similarly, is the “Abercrombie” text on one’s shirt more for the seller or buyer? The LV on a handbag? The Bose on a speaker?
Another thought on customers and the seller-buyer relationship: I think one major indicator of a company’s future success and appeal is whether or not there is a demand for t-shirts with their logo on them. Chipotle sells tons of t-shirts. So does The Salty Dog Cafe.
